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Awards Program Details

Creative Child Magazine's Toy Awards Program is unique in that all products submitted are reviewed by moms, music educators and early education professionals. Products are not reviewed by any one person. They are reviewed by many people-the very people who purchase them.

Each year in May a 2-day event is held in Henderson, Nevada where over a hundred guest reviewers are invited to attend our organized review event at our local convention center. All products are divided into categories and displayed at various review stations. Guest reviewers are asked to sit and review each products at one station and then move to another station and so forth and so on. This allows for each product to be given multiple reviews.

A review form is provided to each guest to aid them in evaluating each product. The review forms are to include written comments and a score value based on criteria that corresponds to the product's category.

Upon completion of the event all review forms are collected by Creative Child Magazine staff assistants. All scores are tabulated and comments are reviewed.

Later, based on the scores and comments certain products are then determined to be a finalist for DVD, CD, Book, Game and Toy of the Year. Only one product per category can win a Toy of the Year award, as well as, CD, DVD, Book and Game of the Year. The remaining finalists receive a prestigious Preferred Choice award. The Seal of Excellence is another prestigious award that is given to those products that are not finalists but do exceed expectations based on the criteria for nurturing creativity and education in children.

All products submitted, including award winners, are officially announced on our website, www.creativechild.com. In addition, all products submitted are published in our big Holiday issue which is distributed in early November.

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Note - Creative Child Magazine's Toy Awards Program is not a testing program that examines each product on how it adheres to safety for children. All reviews are strictly based on the opinions of parents and educators and not safety professionals. We recommend that if you have a concern regarding any of the products featured on our website or published in Creative Child Magazine please contact the Consumer Products Safety Commission.